Terry Crews, Drew Allar’s Dodge Ram Ad Desperately Needs a Revamp

Dodge Ram’s latest advertising campaign featuring Terry Crews and college quarterback Drew Allar has sparked considerable debate. Initially intended to captivate audiences, the commercial has faced criticism for its execution and timing.

Key Participants and Context

Terry Crews, a well-known actor and former NFL player, stars in the advertisement. Drew Allar, the young quarterback for Penn State, is prominently featured as well. The ad was launched during the college football season, coinciding with significant events for both Allar and Penn State.

Flawed Assumptions

• The ad agency believed that Crews’ charisma would enhance the appeal of the campaign.
• They assumed that featuring Allar, a player previously viewed as a potential Heisman candidate, would resonate positively with fans.

However, these assumptions quickly proved to be misguided. Shortly after the ad’s release, Allar suffered a serious ankle injury that sidelined him for the remainder of the season. This unfortunate update coincided with a disastrous performance from the Penn State team.

Commercial Execution: A Missed Opportunity

Critics have labeled the commercial as annoying and poorly timed. The catchy jingle includes the line, “Drew Allar, this NIL deal is for you!” While designed to be memorable, many viewers found it jarring, especially in light of Allar’s injury.

• The ad’s timing has drawn attention as Penn State’s season has deteriorated following a significant loss to UCLA.
• The school subsequently made headlines for firing head coach James Franklin.

The Bigger Picture

With each airing during games, fans are left to ponder the effectiveness of such advertising strategies. Some have suggested alternative approaches—such as altering the commercial to exclude references to Allar. The overarching sentiment is that the current campaign detracts from the brand’s image.

In summary, the collaboration between Terry Crews and Drew Allar in the Dodge Ram ad may have aimed for success, but instead has been marked by controversy and criticism. As the football season continues, the effectiveness of this advertising strategy remains in question.