Dillingham Calls on Businesses to Elevate ASU Football Program
Arizona State University football coach Kenny Dillingham is urging local businesses to elevate the ASU football program through sponsorships and partnerships. In a media session on November 17, Dillingham highlighted the necessity for corporate support to complement the existing fan engagement and administration backing.
Dillingham’s Vision for ASU Football
Dillingham expressed optimism regarding the strong support from the university and community. ASU has achieved sellouts for all six home games this season, demonstrating robust fan enthusiasm. However, he pointed out that corporate sponsorship remains a crucial element missing from the football program’s growth.
Encouraging Local Business Involvement
According to Dillingham, local restaurants and businesses can significantly benefit from partnerships with ASU players. He emphasized that sponsoring players could help restaurants attract more customers. Dillingham noted, “If every restaurant in the city offered a player a $500 or $1,000 monthly deal to promote them, we’d be in a great position.”
- Local sponsorship opportunities: Dillingham advocates for businesses naming food items after ASU players.
- NIL initiatives: He encourages local businesses to engage in name, image, and likeness (NIL) agreements with athletes.
A Call to Action for Local Companies
Dillingham believes that business investments in ASU football would yield mutual benefits. He stated, “It’s a business expense because it’s a marketing expense.” This mutual relationship could enhance visibility for local businesses while supporting the players.
Recent Team Successes
The Sun Devils have experienced thrilling moments this season, with several close wins. For instance, a recent 25-23 victory over West Virginia highlighted the team’s resilience. A decisive field goal by Jesus Gomez with just 1:30 remaining secured the win.
This season, ASU has also triumphed in five games decided by a total of 17 points, showcasing the team’s competitive nature. Dillingham mentioned his recent positive meetings with the university’s administration, confirming their support for the football program.
Community Engagement and Future Growth
Dillingham remains optimistic about the future but recognizes the need for enhanced connections with local businesses and affluent donors. He commented on the enthusiastic fan base and the sold-out crowds, stating, “Our casual fans have been unbelievable.”
As Dillingham looks ahead, he continues to explore ways to strengthen relationships with local businesses. He believes that ASU’s success can drive economic growth within the community.
In light of his recent comments, a unique food item, humorously dubbed the “cardiac burger,” is suggested to represent the excitement of ASU football and draw community engagement.
Ultimately, the integration of local businesses, through initiatives such as sponsorships and food items named after players, could prove vital in sustaining the momentum of the ASU football program.
