Bath & Body Works Stock Plummets 15% After Earnings Guidance Cut
Bath & Body Works (BBWI) is facing significant challenges as its stock has plummeted 15%. This decline follows a reduction in the company’s full-year sales guidance and disappointing quarterly financial results.
Financial Performance Overview
In the third quarter, Bath & Body Works reported earnings per share (EPS) of $0.35. This figure fell short of analysts’ expectations, which had forecasted an EPS of $0.40. The company generated revenue of $1.60 billion, slightly lagging behind the anticipated $1.63 billion.
Strategic Initiatives Unveiled
Alongside its earnings announcement, Bath & Body Works introduced a new strategic plan, termed “Consumer First.” This initiative aims to achieve $250 million in cost savings over two years, with more than half expected by 2026.
Focus Areas of Revitalization
- Refreshing product offerings
- Reigniting brand engagement through storytelling
- Expanding digital sales
- Developing new wholesale channels
These strategic pivots are designed to enhance operational speed and efficiency.
Future Outlook
For the fourth quarter of 2025, Bath & Body Works projects a sales decline in the high-single-digit range compared to the previous year’s $2.79 billion. Expected earnings per share are anticipated to be $1.70, significantly lower than Wall Street’s forecast of $2.18.
Management has noted that negative consumer sentiment and tariff impacts are adversely affecting the business, further complicating its outlook.
Stock Analyst Insights
Despite the recent stock decline, BBWI maintains a consensus Moderate Buy rating among 12 Wall Street analysts. This rating comprises seven Buy and five Hold recommendations. The average price target for BBWI is set at $35.05, suggesting a potential upside of approximately 66.59% from current trading levels.
Analyst recommendations are likely to evolve after the company discloses its upcoming financial results.
