Omnicom Executive to Head Private Equity-Focused Brand Consulting Firm
Alex Lubar has transitioned from his role as global chief executive at DDB Worldwide to take the helm at Fundamentalco, a brand consulting firm specializing in working with private-equity firms. This move marks a significant shift in his career after an influential tenure at Omnicom Group.
Leadership Change at Omnicom Group
During his time at Omnicom, Lubar played a vital role within the organization. His departure comes at a critical moment, as Omnicom is poised to finalize the acquisition of the Interpublic Group of Companies. This acquisition is expected to establish Omnicom as the largest advertising conglomerate, both in terms of headcount and revenue.
New Role at Fundamentalco
As the new CEO of Fundamentalco, Lubar will focus on enhancing brand strategies for private-equity clients and their portfolio companies. This strategic shift aligns with the growing demand for specialized consulting services in the realm of private equity.
- Former Position: Global Chief Executive at DDB Worldwide
- New Position: Chief Executive Officer at Fundamentalco
- Previous Company: Omnicom Group
- Upcoming Acquisition: Interpublic Group of Companies
- Sector Focus: Private equity and brand consulting
As Omnicom prepares to expand through acquisitions, Lubar’s expertise in brand consulting will be crucial for Fundamentalco’s growth and success in the competitive landscape of private equity.
