Bong Joon, Celine Song, Jenna Ortega Discuss AI Concerns

The discussion surrounding artificial intelligence (AI) and its impact on the creative industry took center stage at the Marrakech Film Festival. Renowned filmmaker Bong Joon Ho, who serves as the jury president, addressed these concerns with a blend of measured and personal responses.

Bong Joon Ho’s Dual Perspective on AI

Bong Joon Ho expressed a nuanced view on AI, stating that it marks a significant moment for human creativity. He remarked, “AI is good because it’s the very beginning of the human race finally seriously thinking about what only humans can do.” However, he humorously added his intent to “organize a military squad” to combat AI.

Celine Song’s Strong Stance Against AI

Joining Joon Ho onstage, director Celine Song echoed his sentiments, amplifying her concerns regarding AI’s proliferation. She referenced Guillermo del Toro’s critique of AI technology, asserting, “Fuck AI,” while emphasizing its potentially damaging influence on human perception and artistic integrity.

• Song highlighted the significance of preserving human creativity, linking it to the essence of living.
• She criticized the impact of AI on artistic expression, referring to the television series “Severance” as a representation of AI’s encroachment on human experience.

Focusing on Human Experiences

Song elaborated on the collaborative nature of filmmaking, underscoring the importance of human connection in creative work. She emphasized that a cinematographer’s life experiences contribute profoundly to the art of film, stating, “The images I make are shaped by a human being’s entire existence.”

Jenna Ortega’s Reflections on Human Connection

Jenna Ortega, one of the festival’s youngest jury members, shared her perspective, likening the situation to “opening up a Pandora’s Box.” She voiced fears of AI overshadowing authentic human creativity, remarking on the inherent uniqueness of human expression.

• Ortega expressed hope that audiences would eventually tire of AI-generated work.
• She pointed out that AI lacks the ability to replicate the essence and imperfections of human creativity.

Concerns of Colonialism in AI Use

Moroccan filmmaker Hakim Belabbes warned that AI’s influence could signify a new form of colonialism in the creative field. He argued that the models used in AI do not reflect his cultural heritage, emphasizing the need for creators to forge their own narratives.

Soon after, Song reiterated the capitalist and colonial implications of AI, suggesting that filmmakers’ creativity could be commodified to fit market demands. She expressed concern over the ethical ramifications of utilizing AI in storytelling.

Julia Ducournau’s Balanced View on AI

French director Julia Ducournau offered a more balanced perspective, acknowledging the benefits of AI as a tool. While she recognized its potential for enhancing visual effects in her film, she cautioned against allowing AI to replace human workforce and creativity.

Ducournau stated, “AI should just remain a tool,” highlighting the irreplaceable nature of human artistic dialogue and interaction.

As discussions about AI’s role in filmmaking continue, the artistic community remains divided on whether it serves as a valuable tool or poses a significant threat to creative integrity.