US Cyber Monday Spending Lags Behind Europe Due to Tariffs
Cyber Monday spending in the United States has shown slower growth compared to Europe, primarily due to the ongoing trade tensions and economic policies. Recent data from Salesforce Inc. highlights this striking disparity in consumer spending patterns.
US Cyber Monday Spending Lags Behind Europe
As of noon New York time, global online spending was up by 5.3% compared to the previous year, driven largely by European consumers. In contrast, US spending only increased by 2.6% during the same period. This trend reflects broader economic influences, including tariffs and interest rate policies.
Impact of Trade Policies
The findings from Salesforce suggest that the trade war initiated during President Trump’s administration has had significant repercussions on US consumer behavior. The economic challenges faced by American consumers may be making them more cautious during holiday shopping.
Comparison with Global Trends
Overall, global spending on Black Friday also showcased this trend of stronger European sales, with growth rates for that day doubling those of the US. This emphasizes a growing divide in consumer confidence and spending power between the two regions.
Salesforce Insights
- Global online spending grew by 5.3% year-over-year.
- US Cyber Monday spending saw a 2.6% increase.
- Salesforce tracks transactions from 1.5 billion consumers worldwide.
The data illuminating these disparities arises from comprehensive research into online shopping behaviors. As economic conditions evolve, monitoring these spending trends will be crucial for both analysts and retailers looking to understand consumer dynamics across the Atlantic.
