Olivia Dean Spurs Ticketmaster to Cap Resale Prices, Issue Refunds
Following significant feedback from singer Olivia Dean regarding the resale ticket prices for her upcoming tour, Ticketmaster has announced new measures. The company is responding to criticism aimed at its pricing practices and is taking actions to ensure ticket accessibility for fans.
Ticketmaster Caps Resale Prices and Offers Refunds
On November 21, 2025, Ticketmaster issued a statement affirming its commitment to keeping live music affordable. They announced plans to cap resale prices for tickets to Dean’s “The Art of Loving Live” tour. This commitment was reinforced in a press release shared on a Thursday, aligning with Dean’s concerns about exorbitant resale prices.
Key Details of the Announcement
- Ticketmaster will cap future resale prices at the original ticket price.
- All fans who have paid higher prices to resellers will receive partial refunds.
- The refund processing will be completed by December 10, 2025, with potential delays based on individual banks.
- Ticketmaster has activated a Face Value Exchange immediately, allowing tickets to be sold at the original price without added fees.
Ticketmaster emphasized that it aims to make live events accessible and highlighted its role as the first ticketing service to introduce a Face Value Exchange in 2019. This initiative allows artists to set resale price limits before ticket sales commence.
Olivia Dean’s Response to Resale Issues
In a note to her fan club, Olivia Dean expressed her approval of Ticketmaster’s actions. She stated, “Every artist and their team should be granted the option to cap resale at face value ahead of on sale.” Dean called attention to the exploitative nature of the secondary ticket market and emphasized the industry’s obligation to protect fans.
Dean’s concerns regarding ticket pricing were vocalized after fans expressed frustration over high resale rates. As a result of high demand, the artist added additional performances at Madison Square Garden. Her tour, “The Art of Loving,” will commence in July 2026 in San Francisco, California, and includes stops in major cities like Los Angeles, Denver, Boston, and New York City before concluding in Austin, Texas.
Background to the Issues
Many fans were disheartened when Ticketmaster and AXS experienced site crashes during the initial sale, leading to overpriced resale tickets appearing afterward. Some resale tickets were reported to be near $1,000, igniting Dean’s outrage. She took to Instagram, urging the ticketing companies to improve their services and make live music accessible.
As the situation develops, both Ticketmaster and Olivia Dean are committed to ensuring that concert-goers receive fair treatment regarding ticket pricing.
