Chiefs-Cowboys Game Shatters Record with 57.23 Million Viewers
The highly anticipated Thanksgiving matchup between the Kansas City Chiefs and the Dallas Cowboys made history by shattering the previous viewership records. This remarkable game attracted an astounding average of 57.23 million viewers, according to CBS.
Record-Breaking Viewership
The Chiefs-Cowboys game not only captivated fans but also set a new all-time regular-season audience record. It surpassed the former high of 42.1 million viewers, which was established by the Giants and Cowboys in Thanksgiving 2022. This new milestone reflects a significant increase of 36 percent.
Peak Viewing Moments
During the contest, viewership peaked at 61.357 million between 7:45 p.m. and 8:00 p.m. ET. This spike in numbers highlighted the game’s excitement and the strong engagement of viewers.
Factors Contributing to Success
- Captivating Teams: Both teams are well-known franchises.
- Star Players: The game featured some of the biggest names in the NFL.
- High Stakes: Each team was vying for potential playoff positioning.
- Advanced Metrics: The use of the “Big Data + Panel” metric offered a better understanding of out-of-home viewing.
These elements combined created a perfect storm for drawing in a massive audience. The historical significance of this matchup bodes well for upcoming high-stakes games in the regular season and playoff contests. Fans can expect thrilling matches ahead in this season’s open playoff landscape.
