Piers Morgan’s Uncensored Approaches £100M Valuation Following Stake Sale
Piers Morgan is gearing up for a significant expansion of his YouTube-based venture, Uncensored, as he seeks to secure a valuation of approximately £100 million following a stake sale. The broadcaster and journalist is working on raising nearly $30 million (£22.5 million) in new funding to enhance the reach and capabilities of his digital media platform.
Strategic Investors on Board
The funding round has attracted heavyweight investors, including The Raine Group, a New York-based merchant bank, and Theo Kyriakou, a prominent media mogul linked to Greece’s Antenna Group. Joe Ravitch, an esteemed banker and co-founder of Raine, is set to join the Uncensored board as part of this capital-raising effort.
Future Vision for Uncensored
Mr. Morgan envisions turning Uncensored into a multifaceted global media enterprise. This expansion plan includes launching various verticals under the Uncensored brand, focusing on topics like history, sports, and technology. Insiders indicate that new executives will be brought in to assist with this growth trajectory.
Impressive Audience Reach
- Uncensored YouTube channel boasts 4.3 million subscribers.
- A significant portion of the audience, approximately 50%, is based in the U.S.
- Additionally, viewers hail from regions like the Middle East, South Africa, and Asia.
Mr. Morgan’s successful interviews with high-profile figures, including Cristiano Ronaldo and Novak Djokovic, have contributed to his extensive following. His ability to attract such notable guests highlights his potential to create engaging content across various themes, including complex international issues.
Partnerships and Agreements
In January, Mr. Morgan established a four-year revenue-sharing agreement with News UK, allowing the company to collect a portion of advertising revenue generated by Uncensored until 2029. He has previously collaborated with Mr. Murdoch’s media outlets, increasing his visibility and reach within the industry.
Online Media Landscape
As traditional media faces challenges due to its inflated cost structures, Mr. Morgan’s focus on creating an independent digital media platform positions Uncensored favorably. He aims to tap into the shifting media landscape where individual journalists and presenters can command significant attention and influence.
With established connections in the industry, including ties to American media figures like Megyn Kelly and Tucker Carlson, Mr. Morgan is poised to leverage these relationships to enhance Uncensored’s market presence. His recent endeavors reflect a changing tide in media consumption, where platforms like YouTube can serve as powerful tools for accessing global audiences.
Ambitious Goals
Piers Morgan’s ultimate aim is ambitious: to build Uncensored into a billion-dollar company within a few years. He believes the demand for diverse and accessible digital content provides ample opportunities for growth. As anticipation builds around the latest fundraising developments, Morgan remains steadfast in his belief that Uncensored represents the future of modern media.
