Sydney Sweeney’s Silence on American Eagle Ad Criticism ‘Widened Divide’
Actor Sydney Sweeney recently addressed the controversy surrounding her American Eagle denim ad. The campaign, which debuted in July, featured a notable play on words involving “jeans” and “genes.” This ad drew criticism from social media users for allegedly harboring white supremacist undertones.
Sweeney’s Response to the Backlash
In the ad, Sweeney stated, “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue.” Critics interpreted this message as a potential nod towards eugenics, a discredited theory related to selective breeding.
Following the backlash, notable figures, including former President Donald Trump, publicly defended Sweeney. The situation escalated when it was revealed that she is a registered Republican. In an interview with People, she expressed her surprise at the negative public reaction. “I did it because I love the jeans and love the brand,” she emphasized, distancing herself from the interpretations of her motives.
Push for Unity
Among her remarks, Sweeney declared her commitment to uniting people. “Anyone who knows me knows that I’m always trying to bring people together. I’m against hate and divisiveness,” she asserted. This marks a shift for Sweeney, who had previously chosen not to comment on both criticism and praise alike.
- American Eagle stood by Sweeney amid the backlash, stating, “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans.”
- The company emphasized the importance of individuality in personal style, saying, “Great jeans look good on everyone.”
A Call for Connection
Reflecting on her silence, Sweeney acknowledged, “My silence regarding this issue has only widened the divide, not closed it.” She hopes to encourage a focus on unity rather than division in the new year.