Aegon Capital Markets Day 2025: Exploring the Next Financial Frontier
Aegon Ltd. held its Capital Markets Day (CMD) in London, presenting ambitious plans for the future of the company. One key announcement was the intention to transition its operations to the U.S., aiming to become a prominent player in the life insurance and retirement sectors.
Aegon Capital Markets Day 2025: Future Goals and Relocation
During the event held on December 10, 2025, Aegon executives outlined strategic objectives that include relocating the company’s head office and legal seat to the U.S. The transition is expected to be completed by January 1, 2028. Upon completion, Aegon Ltd. will be renamed Transamerica Inc., while retaining its business units under their current branding.
Strategic Overview
CEO Lard Friese emphasized this change marks a pivotal moment for Aegon. The company’s focus will shift primarily to the U.S. market, which represents one of the largest life insurance sectors globally. Friese stated, “We are ready for the next frontier: to fully capture the opportunities in the largest life insurance market.”
- New Name: Transamerica Inc.
- Relocation Completion: January 1, 2028
- CMD Theme: The Next Frontier
Financial Expectations and Investments
Aegon aims to improve its financial standing with several strategic initiatives:
- Achieving all financial targets set for 2025.
- A reinsurance transaction to reduce capital liability by $0.3 billion.
- A new share buyback program worth EUR 400 million scheduled for 2026.
- An estimated implementation cost of EUR 350 million associated with the relocation.
Furthermore, a capital investment of $800 million will counterbalance the impact on the RBC ratio, enabling annual remittances of $75 million.
Growth Ambitions
Aegon’s strategy includes bolstering its third-party revenue and enhancing operational efficiency. In the U.S., Transamerica plans to:
- Expand the World Financial Group (WFG) to drive life sales to $900 million by 2027, marking a 14% growth.
- Increase total annuity sales to $5 billion with a 7% annual growth rate.
- Boost life sales by 15%, aiming for around $720 million by 2027.
- Target approximately $275 billion in Retirement plan Assets under Administration (AuA) by 2027.
Future Focus in the UK and International Markets
Amid the focus on U.S. operations, Aegon intends to conduct a strategic review of its UK business to maximize stakeholder value, potentially exploring divestment options.
Internationally, the company aims to continue investing in profitable growth across markets like Spain, Portugal, Brazil, China, and Bermuda, striving to enhance customer service and product innovation.
As Aegon embarks on this transformative journey, the emphasis will be on leveraging its strengths and positioning itself as a leader in the life insurance and retirement sectors in the U.S.
For further updates and information on Aegon’s ongoing transformation, stay tuned to El-Balad.
