Mars Finalizes Kellanova Acquisition
Mars, Incorporated has officially completed its acquisition of Kellanova, marking a significant milestone in the snacking industry. This deal integrates two prominent companies known for their beloved brands and innovative capabilities.
Mars Finalizes Kellanova Acquisition
Headquartered in McLean, Virginia, Mars, Incorporated announced the conclusion of the acquisition on December 11, 2025. Kellanova is recognized for its popular products, which include Pringles®, Cheez-It®, Pop-Tarts®, and Rice Krispies Treats®. This acquisition aligns with Mars’ strategy to enhance its portfolio and reach a broader consumer base globally.
Key Details of the Acquisition
- Date of Completion: December 11, 2025
- Key Brands Acquired: Pringles®, Cheez-It®, Pop-Tarts®, RXBAR®, Rice Krispies Treats®
- Mars Brands: SNICKERS®, M&M’S®, TWIX®, DOVE®, SKITTLES®, KIND®, and Nature’s Bakery®
- Employee Strength: Over 50,000 globally at Mars Snacking
Andrew Clarke, the Global President of Mars Snacking, expressed enthusiasm about the integration, stating it represents a transformative moment for both companies. He highlighted the shared legacy and the enhanced capacity to innovate in the snack sector.
Timeline of Events
| Date | Event |
|---|---|
| August 14, 2024 | Mars announces the acquisition agreement for Kellanova. |
| November 1, 2024 | Kellanova shareowners approve the transaction. |
| December 8, 2025 | Acquisition receives all necessary regulatory approvals. |
| December 11, 2025 | Mars completes the acquisition of Kellanova. |
This merger positions Mars to offer a broader range of snacking options while committing to sustainability and long-term investments in product innovation. The new Mars Snacking division is set to significantly influence the global snack market, benefiting from the combined capabilities of both companies.
Mars, a family-owned business valued at over $65 billion, drives its mission with a focus on quality and responsibility. The acquisition of Kellanova not only enhances Mars’ brand portfolio but also strengthens its position as a leader in the global snack industry.
