Rivian’s Strategy Extends Beyond Cars, Reveals TechCrunch Mobility
Rivian is expanding its business strategy beyond traditional vehicle sales, focusing on new technologies and services in the automotive industry. The recent “Autonomy & AI Day” held in Palo Alto highlighted Rivian’s efforts to embed advanced driver assistance systems into its offerings.
Rivian’s Advanced Driver Assistance Systems
The company aims to enhance its driver-assistance software, which currently operates on approximately 135,000 miles of roadway. By early 2026, this capability will extend to 3.5 million miles, encompassing surface streets and offering a point-to-point, hands-free driving experience. Customers can access this feature for a one-time fee of $2,500 or through a subscription at $49.99 per month.
Innovative Technology and Partnerships
During the event, Rivian introduced its custom-built 5nm processor, developed in partnership with industry giants Arm and TSMC. This processor will serve as the foundation of Rivian’s upgraded automated-driving system, debuting in the much-anticipated R2 SUV in late 2026.
- Processor: 5nm custom chip to support Rivian’s autonomy computer.
- Launch of new automated-driving system: Late 2026.
Rivian is also exploring new revenue streams beyond car sales. The company has established a joint venture with Volkswagen Group to share electrical architecture and software, suggesting a strategy that includes potentially licensing its technology to other manufacturers.
Future of Autonomous Driving
CEO RJ Scaringe hinted at the prospects of selling their custom processor to external partners, indicating that Rivian is positioning itself not just as a vehicle manufacturer but as a technology provider for the broader automotive sector.
The company’s initiative aligns with current industry trends of integrating AI and autonomous features into modern vehicles, aiming for innovations that enhance both driver experience and safety.
As Rivian advances its product offerings, it continues to pave the way for a future where cars are just one part of a larger technological ecosystem in mobility.
