LG Unveils Gallery TV: A Bold Rival to Samsung’s The Frame
LG has announced its entry into the decorative television market with the launch of its innovative Gallery TV. This development positions LG as a bold rival to Samsung’s The Frame, which has dominated this niche since its debut in 2017. The Gallery TV will be officially presented at the CES in Las Vegas in early January.
Key Features of LG’s Gallery TV
The Gallery TV features a Mini-LED display with anti-reflective treatment, available in two sizes: 55 inches and 65 inches. It also includes magnetic interchangeable frames, allowing users to customize the television’s appearance.
Technological Advancements
Unlike OLED specialists, LG opted for a Mini-LED screen, which mitigates the risk of image burn-in associated with prolonged display of static images. This choice enables the Gallery TV to showcase art for hours without degradation, although it may consume more power than traditional displays.
Specifications
- Display Type: Mini-LED
- Sizes: 55 inches and 65 inches
- Resolution: 4K
- Processor: Alpha 7 AI
- Design: Wall-mounted with interchangeable frames
A Growing Market
The lifestyle TV segment is experiencing notable growth, attracting customers looking to seamlessly integrate televisions into their home decor. LG has previous experience in this sector, having launched the Posé and Easel models in 2022, although they did not achieve significant commercial success.
Competitive Landscape
LG now joins several competitors in the market, including Hisense’s Canvas TV and TCL’s NTXVision A400 Pro. These products aim to cater to consumers who value aesthetics in their television choices.
Gallery+ and Content Access
The Gallery TV experience is enhanced by Gallery+, a visual curation service launched by LG in August 2025. This platform offers over 4,500 curated pieces of content, from classic masterpieces to cinematic scenes, although full access requires a subscription.
Future Developments
LG has yet to disclose pricing for the Gallery TV. The company is set to unveil its entire line of lifestyle televisions during CES 2026, where additional information about product availability and competitive positioning will be shared.
