Samsung Unveils ‘AI Living Companion’ at CES 2026 First Look Event
During the CES® 2026 event in Las Vegas, Samsung Electronics introduced its “AI Living Companion” vision. The presentation took place at the Latour Ballroom in the Wynn Las Vegas. CEO TM Roh emphasized how AI is central to Samsung’s strategy, enhancing product development and user experiences.
Key Innovations in AI Living Companion
Samsung aims to provide users with a more meaningful interaction with technology. This vision is established through an interconnected ecosystem across various product categories.
- AI Leadership: TM Roh highlighted the company’s vast, AI-enabled ecosystem that shapes everyday experiences.
- Entertainment Advancements: A new lineup of AI-driven TVs enhancing home entertainment.
- Smart Appliances: Home companions that streamline daily chores and enhance user convenience.
- Health Innovations: Intelligent health solutions focused on proactive care and wellness.
Entertainment Companion: Elevating Viewing Experience
Samsung’s visual display advancements were showcased by SW Yong and Sukhmani Mohta. The centerpiece is the impressive 130-inch Micro RGB TV, which promises unparalleled color and picture quality.
- Micro RGB TV: Offers a significantly enriched viewing experience with its Timeless Frame design and Micro RGB AI Engine Pro.
- Vision AI Companion: This feature provides personalized recommendations for entertainment, dining, and mood adjustments.
- AI Soccer Mode Pro: Enhances sports viewing with tailored audio and visual settings for immersive experiences.
Home Companion: Smart Appliances Simplifying Daily Life
According to Cheolgi Kim, Samsung’s smart appliances are evolving into essential home companions. The Family Hub refrigerator uses AI Vision for smart meal management.
- SmartThings Insight: Now serving over 430 million users, it allows for unique insights into home management.
- Bespoke AI Products: Innovations such as the Bespoke AI Laundry Combo and AI AirDresser offer efficiency in household tasks.
- Video to Recipe Feature: Simplifies cooking by integrating video guides within the cooking process.
Care Companion: Proactive Health Management
Samsung is also shifting towards preventive health care. The goal is to transform reactions to health issues into proactive measures.
- Personalized Coaching: The use of connected devices aids in health management and disease prevention.
- Dementia Detection: Expanding research partnerships will focus on recognizing early signs of cognitive changes.
Samsung plans to integrate its Knox and Knox Matrix security systems, safeguarding user data across all connected devices.
Visitors can experience these innovations at the Samsung Exhibition Zone from January 4-7. For comprehensive coverage, visit El-Balad.
