Volaris and Viva Aerobus Merger, Visit Lauderdale, and Jim Beam Updates
Visit Lauderdale, the official marketing organization for Greater Fort Lauderdale, has launched a new global brand campaign titled “Never Lose Your Splash.” This initiative aims to highlight the area’s unique offerings through captivating storytelling and immersive visual experiences.
Campaign Overview
The “Never Lose Your Splash” campaign invites travelers to envision themselves exploring waterfront dining, drifting along the Intracoastal, and immersing in local art and culture. This exciting brand rollout debuted during CNN’s New Year’s Eve Live, an event watched by a massive audience.
Creative Elements
The campaign includes various materials such as:
- Broadcast and digital videos
- Audio and print advertisements
- Social media content
- Large-scale out-of-home placements
These resources aim to capture the vibrant energy of Greater Fort Lauderdale, showcasing its diverse culture and playful atmosphere.
Emphasizing Local Essence
“Never Lose Your Splash” emphasizes the significance of water in the region, connecting communities through its stunning 24 miles of beaches and 300 miles of waterways. The campaign aims to inspire both first-time visitors and returning guests to reconnect with the joy of travel.
Messages from Leadership
Stacy Ritter, President and CEO of Visit Lauderdale, stated, “‘Never Lose Your Splash’ is about celebrating the spirit that makes Greater Fort Lauderdale feel different the moment you arrive.” She emphasized the importance of self-expression and connection within the vibrant environment of the area.
Future Prospects
The launch of this campaign aligns with the region’s growth, including newly developed hotels, increased air travel options, and the expansion of the Broward County Convention Center. These developments further secure Greater Fort Lauderdale’s reputation as a premier destination for leisure and business travel.
