First-Ever Barbie Doll with Autism Now Available
Mattel has launched the first-ever Barbie doll with autism, adding to its inclusive range of toys. Announced on January 11, this new addition reflects a commitment to diversity and representation in children’s play. Collaborating with the Autistic Self Advocacy Network (ASAN), development spanned 18 months.
Features of the Barbie Doll with Autism
This new Barbie is designed to resonate with children on the autism spectrum. Madison Marilla, a creative entrepreneur with autism, expressed her excitement. She stated that this doll makes her feel understood and highlights her experiences. For Marilla, Barbies have always been a source of comfort and joy.
Design and Accessories
Mattel ensures that every aspect of the doll accurately represents autistic individuals. Key features include:
- A slightly tilted gaze.
- Alternative communication and sensory accessories, such as noise-canceling headphones and a tablet.
- Comfortable clothing designed to minimize sensory stimulation, including a loose dress and flat-soled shoes.
Promoting Inclusion
Jamie Cygielman, the global head of Barbie at Mattel, emphasized the brand’s mission. Barbie aims to reflect the world children live in and expand the notions of inclusion. The launch of this doll is a step towards ensuring every child sees themselves in toys.
Charitable Initiative
To celebrate this significant launch, Mattel plans to donate over 1,000 dolls representing autistic children. These will be distributed to pediatric hospitals that specialize in autism. This initiative aims to bring joy and better representation to the community, showcasing the positive impact of play.
Through this launch, Mattel reinforces the idea that every child deserves to connect with their toys, promoting self-confidence and social bonds through play.
