Data Reveals Tesla’s Struggles in Selling the Cybertruck
Tesla’s Cybertruck is facing significant challenges as evidenced by its declining sales figures. In 2025, the company recorded just 20,237 sales in the U.S., a staggering 68% decline in the last quarter compared to the previous year. This performance is far from the ambitious annual target of 250,000 sales set by CEO Elon Musk prior to the truck’s production start in 2023.
Cybertruck Sales Data
- 2025 U.S. sales: 20,237 Cybertrucks sold
- Sales decline: 68% year-on-year in Q4 2025
- Initial reservations: Over 1 million
- Initial price: Over $79,000, significantly higher than the $40,000 price Musk proposed in 2019
Quality Issues and Recalls
Since its launch, the Cybertruck has experienced multiple quality concerns, leading to ten recalls. Notable issues include:
- Accelerator pedals potentially getting stuck at full throttle
- Off-road light bar risk of detaching
- Large windshield wiper failures
Some of these issues have been rectified through software updates, but others remain problematic.
Market Challenges and Strategies
The Cybertruck’s unique design, while distinctive, has also contributed to production difficulties and negative public perception. Reports indicate a rise in vandalism and harassment experienced by some Cybertruck owners.
Market Availability
Currently, the Cybertruck is available in a limited number of countries:
- United States
- Canada
- Mexico
- South Korea
- United Arab Emirates
- Saudi Arabia
- Qatar
However, its distinctive stainless-steel body presents challenges in Europe and China, two key markets for electric vehicles.
Competition and Industry Trends
The Cybertruck’s struggles reflect broader trends in the electric vehicle market. In 2025, sales of all Tesla vehicles declined for the second year, with rival company BYD surpassing Tesla as the leading EV manufacturer.
Other automakers are also reassessing their electric pickup plans due to a decline in consumer interest. For instance:
- Ford sold over 27,000 F-150 Lightning electric trucks in 2025.
- Stellantis canceled plans for an all-electric RAM truck.
- Both Ford and GM are shifting focus towards more traditional gas-powered pickups.
Future Prospects for the Cybertruck
The future of the Cybertruck remains uncertain. Tesla recently removed a cheaper rear-wheel drive option from its website, and there have been no updates about a potentially smaller version of the truck. Despite the challenges, Musk continues to promote the Cybertruck, referring to it as “the best ever from Tesla.”
