Matthew McConaughey Patents Image to Shield Against AI Exploitation
Matthew McConaughey, the acclaimed actor, recently registered his voice and image with U.S. patent authorities. This step aims to prevent unauthorized use of his likeness by artificial intelligence (AI) platforms. The registration was made through the commercial branch of the just keep livin Foundation, which McConaughey founded with his wife, Camila.
Background on AI and Artist Protections
Concerns over AI’s impact on artists have grown, especially after the emergence of tools like ChatGPT. Many creators fear that their images may be exploited by generative AI without their consent. In response, several U.S. states have implemented laws to protect consumers from certain AI abuses and deepfakes.
Legislation Overview
- Most current laws focus on malicious use or commercial applications of AI.
- Tennessee’s ELVIS Act, passed in 2024, offers specific protections for artists against AI impersonation.
While some entertainers have pursued legal action, like Scarlett Johansson, who sued the app Lisa AI in 2023 over an unauthorized avatar, McConaughey’s proactive strategy marks a significant development in artist rights.
McConaughey’s Initiative to Shield Against AI Exploitation
Matthew McConaughey is leading the charge to safeguard his voice and image rather than opposing generative AI entirely. He has invested in ElevenLabs, an AI voice modeling startup that has created an AI version of McConaughey with his permission.
Legal Representation and Objectives
Attorney Kevin Yorn, representing McConaughey, explained the intentions behind the patent filing. The primary goals are:
- To extend the protections available to McConaughey’s business interests.
- To allow McConaughey to benefit from the value generated by this new technology using his likeness and voice.
McConaughey’s forward-thinking approach sets a precedent for other artists as they navigate the challenges posed by emerging AI technologies.
