I Can’t Believe It’s Not Butter! Unveils NutriRich™ Formula with Chef Ramsay Collaboration

I Can’t Believe It’s Not Butter!® has introduced an innovative NutriRich formula in collaboration with renowned chef Gordon Ramsay. This launch, announced on January 14, 2026, marks a significant evolution in the product line, enhancing both nutritional content and culinary performance.

NutriRich Formula Highlights

The new NutriRich formula offers a creamy texture while providing essential nutrients. Each tablespoon of the spread contains:

• 20% of the daily recommended values of Vitamins A, D, E, and B12.
• 10-20% of the daily recommended value of Omega-3 ALA.

Compared to traditional dairy butter, the Original product has 70% less saturated fat, while the Light version boasts 80% less saturated fat.

Chef Gordon Ramsay’s Endorsement

Chef Ramsay’s association with I Can’t Believe It’s Not Butter!® validates the brand’s commitment to quality. He emphasizes the importance of using products that meet high culinary standards. Ramsay tested the NutriRich products in various dishes, including:

• Korean Style Grilled Corn Ribs with Gochujang Buttery Topping
• Paprika Garlic Shrimp with Warm Mediterranean Quinoa
• Stunning Protein Scrambled Eggs
• Spicy Chicken and Broccolini Pasta

Marketing and Availability

This launch will be supported by new television commercials and digital features across Ramsay’s culinary platforms. Notable appearances include:

• Gordon Ramsay’s YouTube show, Idiot Sandwich
• FOX’s Next Level Chef and Next Level Kitchen

The NutriRich products will be available in various sizes in retail outlets nationwide, allowing home cooks to enhance their cooking without sacrificing nutrition.