Sydney Sweeney Lacked Permission to Display Bras on Hollywood Sign
Sydney Sweeney recently stirred controversy by climbing the Hollywood sign at night and adorning it with bras. This act was intended to promote her new lingerie line, Syrn.
Sydney Sweeney’s Promotional Video Sparks Debate
On a recent Monday, the actress shared a video on Instagram showcasing her climb to the iconic Hollywood landmark. In the clip, she placed a garland of bras on the sign and smiled at her accomplishment.
Investors Behind Syrn
Reports indicate that high-profile investors are backing Sweeney’s brand. Jeff Bezos and Lauren Sánchez were cited as investors in the project, along with Ben Schwerin from the private equity firm Coatue.
- Jeff Bezos
- Lauren Sánchez
- Ben Schwerin
Additionally, both Bezos and Michael Dell have contributed to the Coatue Innovation Fund, which supports new business ventures.
Response from the Hollywood Chamber of Commerce
Following the video’s release, the Hollywood Chamber of Commerce issued a statement clarifying that Sweeney had no authorization for her actions. Steve Nissen, the chamber’s chief, emphasized the requirement for obtaining a license to use the sign for commercial purposes.
- No permission was sought or granted for the production.
- The chamber’s license fees help maintain the Hollywood sign.
The Hollywood Chamber is currently investigating the circumstances surrounding Sweeney’s access to the site.
Filming Regulations Applied
Although Sweeney’s team had a general filming permit from FilmLA, specific clearance is necessary for shooting at the Hollywood sign, as outlined on the chamber’s official website.
As of now, a police report related to the incident has not been filed. The chamber continues to probe how Sweeney’s production managed to access the site without proper authorization.
Past Controversies
This incident is not the first time Sweeney has faced backlash. Earlier this summer, she was involved in a marketing controversy related to an American Eagle ad campaign. Critics perceived its tagline as a troubling message, while some praised it.
In a recent interview, Sweeney expressed surprise at the negative backlash. She denounced any association with hate and divisiveness, asserting her commitment to unity.
As questions linger regarding her promotional strategies, a representative for Sweeney has yet to comment on the Hollywood sign incident.
