Sydney Sweeney Adorns Hollywood Sign with Bras After Climb
Sydney Sweeney, an actress recognized for her role in “Euphoria,” made headlines for her adventurous climb up the Hollywood Sign in late January 2023. Accompanied by her dog, Sully, and a group of friends, Sweeney climbed the iconic landmark to showcase her new lingerie brand, Syrn.
Sydney Sweeney Elevates Hollywood Sign with Bras
On January 26, Sweeney posted a video on Instagram, where she and her friends carried duffel bags filled with lingerie to the Hollywood Sign. They crafted decorative garlands from bras, adorning the massive white letters of the famous sign.
Legal Concerns Surround the Stunt
The Hollywood Chamber of Commerce, which oversees the sign, stated that Sweeney had not received permission for the decoration. They are currently investigating the circumstances surrounding the event.
Launch of Syrn: A Size-Inclusive Lingerie Brand
The bra display was a promotional stunt for her lingerie line, Syrn, set to launch on January 28, 2023. Sweeney aims to create a size-inclusive brand, offering a range of 44 sizes.
In a recent interview, Sweeney expressed her desire to develop a lingerie line that resonates with women. She emphasized the importance of understanding individual body shapes and the need for confidence without societal pressures.
- Brand Name: Syrn
- Launch Date: January 28, 2023
- Range of Sizes: 44
Reflecting on her vision for Syrn, she stated the brand is designed to make women feel sexy, powerful, and playful. “Boobs and bodies are like fingerprints,” she noted, highlighting the uniqueness of individual bodies.
Sweeney’s bold move at the Hollywood Sign not only served as a creative marketing strategy but also sparked discussions about publicity ethics and the legal implications of such stunts.
