Amazon Withdraws ‘Melania’ Movie Over Controversial Marquee Jokes
Amazon has recently decided to withdraw the documentary “Melania” from a movie theater in Oregon. The decision comes after the theater displayed a marquee that included jokes about the film. This move has drawn attention and sparked conversation around both the film and corporate relations.
Background on the Melania Documentary
“Melania” is a documentary that was released by Amazon MGM. It has garnered mixed reviews, with some noting it has achieved the best performance for a documentary in a decade. However, critical reception has been largely negative.
Theater’s Creative Marketing Approach
The Lake Theater and Cafe, situated in Lake Oswego, Oregon, is known for its inventive advertising techniques. Last week, they promoted the film by asking thought-provoking questions like, “Does Melania wear Prada?” and referencing Sun Tzu’s teachings.
Withdrawal of the Film
- Manager Jordan Perry revealed that Amazon requested the theater to cease screening “Melania.”
- The theater marquee was subsequently changed to explain the cancellation with humor.
- Perry expressed disappointment over the request, sensing it came from corporate discontent rather than public outcry.
Public Reaction
Prior to the film’s withdrawal, the theater received numerous complaints from local residents about screening “Melania.” Many criticized the decision to show the documentary, framing it as misaligned with the theater’s community vibe.
Ticket Sales and Future Implications
During its opening weekend, “Melania” earned approximately $196 in ticket sales at the Lake Theater. Perry believed that showcasing the documentary in the progressive area was an amusing choice. He aimed to highlight the irony of the situation but noted that humor did not resonate with either side.
In summary, Amazon’s decision to pull “Melania” from the theater underscores the challenges faced when incorporating humor into marketing, especially within a politically charged atmosphere.
