Rising Flower Costs Lead Redding Shops to Promote Budget Blooms, Local Purchases
As Valentine’s Day approaches, florists in Redding, California, are adapting to rising flower costs while promoting budget blooms and encouraging local purchases. This year, Americans are projected to spend a record $29.1 billion on Valentine’s gifts, up from $27.5 billion in 2022, according to the National Retail Federation.
Increasing Flower Prices
Local florist owners, including Charity Fields from Redding Florist and Katie Walden from Floranthropist, have noted a significant increase in flower prices, particularly for roses. Typically, the cost of a rose in February can rise from $5 per stem to $9, and even up to $10 in the week leading up to Valentine’s Day.
Budget-Friendly Options
- Roses: Prices increase significantly as the holiday approaches.
- Carnations: A more affordable choice that lasts longer.
- Custom arrangements: Florists offer personalized options based on the customer’s budget.
Fields emphasizes the importance of providing budget-friendly choices. “Carnations are the most budget-friendly flowers available,” she stated, highlighting that they come in various colors. At Redding Florist, customers can purchase a dozen carnations, which are noted for their longevity.
Supporting Local Businesses
Both florists stress the value of supporting local shops. By purchasing from local businesses, customers contribute to the community’s economy. They also offer personalized service for all price ranges, ensuring that everyone can find suitable options.
This year, the holiday coincides with a three-day weekend, raising concerns among florists about potential drops in sales. However, they report that business has remained strong so far, as they continue to offer affordable alternatives amid rising costs.
