Hollywood Studios Target ‘Ultra-Realistic’ AI Video Tool with Seedance
Hollywood is currently grappling with the implications of a new AI video generation tool called Seedance, launched by ByteDance. This technology can create highly realistic clips from brief text prompts, leading to a surge of content on social media.
Concerns Over Copyright Infringement
Charles Rivkin, chairman and CEO of the Motion Picture Association (MPA), expressed significant concern about Seedance. He stated that the service operates without adequate safeguards against copyright infringement. Rivkin emphasized that this practice undermines established copyright laws essential for protecting creators’ rights and sustaining numerous jobs in America.
ByteDance’s Response to Criticism
In response to the backlash, ByteDance has committed to enhancing its policies concerning copyright compliance. The company aims to implement monitoring mechanisms and processes designed to address the risks associated with content generation. This step is crucial to ensure alignment with local regulations.
Popular Content Generated by Seedance
The AI tool has generated a variety of entertaining clips. Users have created scenarios featuring:
- Tom Cruise and Brad Pitt in a fistfight
- Will Smith battling a red-eyed spaghetti monster
- Friends characters recreated as otters
Additionally, iconic scenes based on popular series such as The Lord of the Rings, Seinfeld, Avengers, and Breaking Bad have also appeared, showcasing the versatility of the technology.
Industry Reactions
The rapid emergence of Seedance has alarmed Hollywood professionals. Rhett Reese, known for his work on Deadpool, voiced his concerns, stating, “I hate to say it. It’s likely over for us.” This highlights the apprehension within the industry regarding the potential impact of ultra-realistic AI-generated content.
As the situation develops, it remains to be seen how the integration of AI tools like Seedance will shape the future of content creation and copyright law in the entertainment industry.
