Florists Gear Up for Valentine’s Day with 5,000 Roses Sold
As Valentine’s Day approaches, florists across Canada are preparing their inventories to meet the high demand for roses and floral arrangements. Recent statistics reveal that approximately 2,900 florists in Canada significantly benefit from this romantic holiday, with sales of cut flowers and plants reaching an impressive $185 million.
Florists Prepare for Valentine’s Day Demand
At the forefront of this bustling period is Marie-Philippe Potvin, owner of “Des Fleurs & Des Choses” in Boucherville. During Valentine’s Day, she sees about one-third of her total revenue generated from this occasion, equating to around 1,000 bouquets sold, which includes 5,000 roses.
Staffing and Operations
To handle the surge in orders, Potvin triples her staff, relying on family and volunteers. This community support is vital as they prepare for the influx of customers, with a significant majority of her clientele being male. On one particular day, volunteers assist in receiving nearly 3,000 roses, processing them by removing spines, trimming stems, and placing them in warm water to keep them fresh.
Pricing Trends
In recent years, the price of bouquets has risen dramatically. For instance, a bouquet of roses at Potvin’s shop currently costs $135, up from $95 just a few years ago. This increase reflects the heightened demand around Valentine’s Day.
Care Tips for Fresh Flowers
Potvin emphasizes the importance of proper care for flowers after purchase. She offers several tips to help customers extend the life of their blooms:
- Cut stems at a 45-degree angle.
- Place flowers in warm water.
- Change the water every two days.
- Add floral fertilizer to the water.
With these simple steps, flowers can remain fresh and vibrant for a duration of 7 to 10 days, enhancing the Valentine’s Day experience for loved ones.
With love in the air and florists gearing up for the celebration, the demand for roses will undoubtedly keep them busy this Valentine’s Day.
