Salford City Counts on Man United Alumni, Rebrand for Global Recognition
Salford City Football Club is setting ambitious goals for the future, aiming to become the “best small club in the world” by 2030. In pursuit of this vision, the club is rebranding itself, drawing inspiration from David Beckham and the success of his MLS team, Inter Miami. The upcoming FA Cup encounter against Manchester City provides Salford with a prime opportunity to showcase its new identity.
Historic Rebranding Efforts
Salford City plans to revert to its traditional orange-and-black colors starting in the 2026-27 season. This decision follows a controversial switch to red, white, and black made in 2014 under new ownership, which included members of Manchester United’s “Class of ’92.” The club secured EFL status in 2019 after experiencing four promotions in five years.
For many fans, the original colors hold significant sentimental value. David Beckham noted that the community associates Salford City with orange-and-black, emphasizing the importance of identity in football. He acknowledged that switching to red may have been a misstep. “Going back to that really gives us that identity of what Salford is all about,” Beckham stated during an interview.
Supporter Engagement in the Rebranding Process
Recent decisions regarding the club’s colors and crest involved direct input from supporters. After consulting with season ticket holders, 77.1% voted for the return to the traditional colors, while 72% favored changing the team badge. As a result, both changes will take effect in the 2026-27 season, with further plans to alter the stadium colors from red to orange as well.
Enhancing Global Recognition
In an effort to strengthen its international presence, Salford City has enlisted New York-based Milk Agency to help design a new club crest. The new badge will feature the club’s name prominently, a crucial element for gaining recognition worldwide.
- Colors: Returning to orange-and-black
- New Crest: Designed by Milk Agency
- Supporter Vote: 77.1% in favor of the color change
- Season: Changes to commence from 2026-27
Future Aspirations
The club’s CEO, Gavin Fleig, articulated their ambition to elevate Salford City to the Championship within five years, with potential aspirations for Premier League status thereafter. Despite a recent setback with a loss to Accrington Stanley, the team remains focused on its playoff position in League Two.
Salford’s rebranding strategy also aims to draw in new supporters while maintaining its core identity. Gary Neville has emphasized the importance of this change, which he hopes will resonate with local fans. “The thinking behind this isn’t to please Manchester City fans. But if there is an unintended benefit, we’ll take it!” he remarked.
Conclusion
As Salford City prepares for its FA Cup match against Manchester City, its rebranding initiative seems poised to reshape both its identity and future prospects. With hopes of becoming a prominent football club, Salford City is determined to make its mark on the global stage by embracing its heritage and the passion of its supporters.
