White Castle’s Valentine’s Tradition: Romantic Dining Nationwide for Over 30 Years
White Castle has created a unique Valentine’s Day tradition over the past 35 years, inviting couples and families to enjoy a special dining experience. This year, the promotion is active in all 325 locations with dining rooms across the United States.
Celebrating Love and Memories
Krystal Gray plans to honor her late mother, Cornelia Murphy, by bringing a photo to the reserved table at the White Castle in Ferndale, Michigan. Murphy passed away last year at the age of 80. Gray wishes to keep the memory alive during this sentimental occasion, stating, “It wouldn’t be the same without her.”
The Origin of the Celebration
The Valentine’s promotion began in 1991, initially offered only in St. Louis and Minneapolis. Jamie Richardson, the chief marketing officer, noted it was intended to provide a “fun and quirky” alternative to typical Valentine’s Day dinners. “That one day White Castle becomes love castle,” Richardson said, highlighting the anticipation of customers.
Growth and Popularity
In 2025, approximately 32,000 people dined at White Castle for Valentine’s Day. This year, the restaurant chain expects to surpass 35,000 guests. The decorations at each location include red balloons, garlands, and flowers, with reservations typically opening in January.
- Cost for a couple: $20 to $25
- Popular menu items: Sliders, crinkle-cut French fries, chicken rings
- Notable events: Over 200 weddings hosted at White Castle
A Family Tradition
Not only couples benefit from this event; families also partake in the celebration. Amy Richardson has celebrated Valentine’s Day at White Castle every year since 2012 with her partner and three children. Her experience underscores the restaurant’s family-friendly atmosphere and affordability.
Creating Lasting Memories
According to Ann Tubbs, regional supervisor for the Detroit area, many customers return due to the fond memories associated with Valentine’s Day at White Castle. She recounted couples sharing significant life moments, such as engagements and pregnancy announcements.
As Gray prepares to celebrate with her daughters, she reflects on the simplicity and joy of the experience, emphasizing the importance of quality time over extravagant costs. This sentiment resonates with many returning guests who have turned a fast-food meal into a cherished tradition.
In addition, Waffle House is also participating in Valentine’s Day celebrations for the 18th consecutive year, offering themed dinners at 218 locations. This year marks a new effort with online reservations, indicating a similar trend of celebrating love in casual dining settings.
