Tech Giants Hit by ‘Resist and Unsubscribe’ Strike
Marketing professor Scott Galloway has initiated a campaign named “Resist and Unsubscribe,” aiming to influence economic decisions in reaction to the Trump administration’s policies. This month-long strike urges individuals to cancel various tech subscriptions that play significant roles in their daily lives.
Campaign Overview
The “Resist and Unsubscribe” initiative has gained notable traction, reaching nearly one million people through its website. Related content has amassed over 18 million views on social media platforms. Galloway believes that influencing the economy can draw the attention of political leaders, specifically President Trump.
Targeted Tech Companies
- Netflix
- Amazon
- Apple
- Uber
- X (Twitter)
Galloway identifies these companies as having a substantial impact on the national economy. He emphasizes that the “Magnificent 7,” a group of leading tech businesses, constitutes about 35% of the S&P 500 index.
The Rationale for Cancellations
Galloway argues that the Trump administration responds more to economic shifts than public outrage. For instance, market reactions have previously caused the President to reconsider controversial plans. By targeting subscription cancellations, individuals can potentially create a significant economic ripple effect.
A Call for Personal Reflection
The professor encourages participants to evaluate their subscription services. Galloway suggests that even temporary cancellations can contribute to a broader economic impact. He has canceled services such as Amazon Prime, Uber, and Apple TV+ to reclaim personal time.
Alternatives to Major Services
Galloway highlights various alternatives for people seeking substitutes to canceled services:
- Streaming films via Kanopy with a library card.
- Using Lyft instead of Uber for ride-hailing.
- Shopping locally instead of relying on Amazon.
Communicating Cancellations
Galloway advises participants to inform companies about their subscription cancellations. Providing the reason for leaving—particularly political concerns—can help influence corporate decisions. He notes that companies track these reasons, and a notable trend can lead to changes in their practices.
Community Support and Feedback
The response to “Resist and Unsubscribe” has been overwhelmingly positive, with Galloway receiving thousands of messages from participants sharing their stories. He expresses optimism, stating that this campaign has sparked hope and highlighted the willingness of individuals to take personal action for change.
In summary, Scott Galloway’s “Resist and Unsubscribe” campaign invites individuals to reconsider their tech subscriptions, targeting the economic influence of major companies to effect political change.
