Hollywood Anxiously Monitors Fake Pitt-Cruise Video
Hollywood is on high alert following the release of a brief video that features AI-generated doubles of actors Tom Cruise and Brad Pitt. The 15-second clip, directed by Ruairi Robinson, was crafted using Seedance 2.0, an advanced video tool developed by ByteDance, the parent company of TikTok.
AI-Generated Content Raises Concerns
This video presents an alarming resemblance to a professional film. It includes impressive visual effects, dynamic stunts, and high-quality audio. The artificial creation was produced with just a simple two-line text prompt, leading industry insiders to voice their concerns.
Industry Reactions
- The Motion Picture Association has accused ByteDance of widespread copyright infringement.
- Human Artistry Campaign criticized the unauthorized use of likenesses, stating it infringes on personal autonomy.
- Disney has issued a cease-and-desist order, claiming that Seedance used a “pirated” collection of its characters.
In response, ByteDance has stated that it respects intellectual property and is working to enhance its safeguards. However, details regarding these measures remain unclear, as Variety reported no immediate feedback from the company.
Context of the Controversy
This incident surfaces as Hollywood grapples with the aftermath of recent writers’ and actors’ strikes, which examined AI technology’s role in the industry. SAG-AFTRA emphasized that studios could not produce similar videos under their contracts without obtaining explicit consent.
Diverse Opinions on AI in Film
While some industry professionals dismissed the AI-generated footage as “derivative garbage,” others are more concerned about the implications of such technology. Rhett Reese, a writer for Deadpool, expressed significant apprehension over the potential for cheaper AI to replace human creativity in filmmaking.
He stated, “If I could wave my magic wand and make AI go away, I would absolutely wave the wand.” This sentiment reflects a growing unease within the creative community as they navigate the evolving landscape of artificial intelligence in entertainment.
