Walmart Cedes Top Retailer Position to Amazon After 16 Years
Amazon has officially surpassed Walmart to become the largest retailer in the United States and globally, marking a significant shift in the retail landscape. This transition ends Walmart’s 16-year reign as the top retailer, with Amazon generating $716.9 billion in revenue during its most recent fiscal year. In comparison, Walmart reported $713.2 billion.
Key Financial Insights
The change in rankings reflects different growth trajectories. Amazon’s sales surged by 12.4% last year, while Walmart experienced a more modest growth of 4.7%.
- Amazon Revenue: $716.9 billion
- Walmart Revenue: $713.2 billion
- Amazon Growth Rate: 12.4%
- Walmart Growth Rate: 4.7%
Walmart’s Historical Context
Walmart first claimed the number one position on the Fortune 500 list in 2001, surpassing Exxon Mobil. The company maintained this top status continuously from 2009 until Amazon’s recent ascension.
Walmart’s management had anticipated this shift and is now focusing on rebranding efforts. They are emphasizing their position as “America’s favorite place to shop” rather than solely being the largest retailer.
Market Performance
Despite losing the top spot, Walmart remains a powerhouse in the grocery sector. Around 72% of U.S. households reported purchasing food from Walmart in the past month, according to Dunnhumby.
Walmart has also enhanced its home delivery capabilities, achieving same-day delivery for 95% of U.S. households.
Amazon’s Growth Strategies
Amazon has invested heavily in increasing its speed and product selection. The company is developing a $4 billion network of same-day delivery hubs, particularly in rural areas. Furthermore, Amazon expanded its same-day grocery delivery services to over 2,300 towns last year.
- Amazon Market Share: 9% of U.S. retail spending (up from 6% pre-pandemic)
- Walmart Market Share: Stabilized at around 7.6%
The Role of Amazon Web Services
A key factor in Amazon’s rise to the top is its cloud computing division, Amazon Web Services (AWS). Without AWS, Amazon’s revenue would have been significantly lower, at approximately $588 billion, putting it behind Walmart.
Kirthi Kalyanam, executive director of the Retail Management Institute, highlighted that while Amazon has secured the top revenue position, this victory is somewhat superficial. He notes that it was not a direct win in the retail sector but rather a result of diversifying into a business area where Walmart does not compete.
This development marks a pivotal moment in retail history, signaling a new era of competition between these two retail giants.