Hyundai Motor Brasil Launches Promotion Sending Fans to FIFA World Cup 2026
Hyundai Motor Brasil has launched an exciting promotion titled “Hyundai on the Road to the Cup” as part of its FIFA World Cup 2026 sponsorship. This nationwide campaign encourages Brazilian customers to experience the full range of Hyundai vehicles through test drives.
Test Drive Promotion Details
The promotion invites participants to complete test drives at selected dealerships by May 13, 2026, for a chance to win exclusive prizes. Those who engage in the test drives can register to win one of six travel packages for two to attend Brazil’s opening match against Morocco on June 13 in New York City.
- Prizes include airfare, accommodation, meals, match tickets, and transfers to the game.
- Six brand-new Hyundai HB20 Comfort models will also be raffled off.
- Daily R$600 online shopping vouchers are available via a virtual prize wheel on the campaign website.
Marketing Strategy and Campaign Vision
Ebru Semizer, the Marketing Director at Hyundai Motor Brasil, emphasizes the brand’s commitment to enhancing customer experiences connected to major football events. The campaign, created by INNOCEAN Brasil, utilizes a 360° marketing strategy, featuring advertisements on television, digital channels, and social media platforms.
Luiz Bagatin, Creative Director at INNOCEAN Brasil, notes that the campaign aims to convert Hyundai’s World Cup sponsorship into an immersive consumer experience. This approach combines the tournament’s visual identity with Hyundai’s product offerings, ensuring test drives remain central to the promotional strategy.
Longstanding Sponsorship History
Hyundai has been an official sponsor of the FIFA World Cup since 1999, starting with the women’s tournament. After more than two decades of partnership, Hyundai’s commitment continues with an extended contract running through 2030. This sponsorship has included participation in several key World Cup events, including:
- 2002 FIFA World Cup in South Korea and Japan
- 2014 FIFA World Cup in Brazil
- 2018 FIFA World Cup in Russia
- 2022 FIFA World Cup in Qatar
About the Promotion
The “Hyundai on the Road to the Cup” promotion is officially registered under certificate SPA/ME No. 05.047887/2026. Complete details regarding the promotion terms and conditions can be found on El-Balad’s website.
To learn more about Hyundai vehicles, dealership locations, and the ongoing promotion, visit hyundai.com.br.
