WWE Secures Multiple Trademarks for Danhausen
WWE has recently secured multiple trademarks for various “Hausen” terms. This move reflects the company’s ongoing expansion in the wrestling and merchandise markets.
Details of the Trademark Filings
On March 13, 2026, WWE filed eight applications with the United States Patent and Trademark Office (USPTO). Each trademark application features names ending with “Hausen.” The specific terms include:
- Girlhausen
- Ghoulhausen
- Kidhausen
- Kid-Hausen
For each term, WWE submitted two separate applications. One is designated for wrestling-related services, while the other is aimed at merchandise. WWE’s attorney of record for these filings is Lauren A. Dienes-Middlen.
Wrestling and Merchandise Purposes
The trademark applications cover a wide array of purposes:
Wrestling-Related Purposes
- Live wrestling exhibitions and performances by professional wrestlers
- Broadcasts via television, radio, and the internet
- Providing wrestling news and information online
- Fan club event organization in wrestling
- Entertainment events for wrestling fans
Merchandise Purposes
- Clothing items including tops, shirts, and jackets
- Outerwear and bottoms such as pants, shorts, and dresses
- Costumes for Halloween and masquerade events
- Footwear and headwear, including shoes, hats, and caps
- Accessories like wristbands and bandanas
Context of Recent Trademark Applications
Before these filings, WWE had also submitted applications for the names Myka Lockwood on March 10 and WWE Hometown Hero on February 28. This recent activity highlights WWE’s commitment to expanding their brand and service offerings.
This strategic move may generate substantial interest among fans and contribute positively to WWE’s merchandising efforts. With the new trademarks, WWE continues to innovate and strengthen its position in the entertainment and sports sectors.
