Master’s TV Schedule Enhanced with Prime Video, Yet Remains Outdated
As the much-anticipated Masters week approaches, fans eagerly await the tournament’s start. This year marks a significant change in how the Masters is broadcasted, particularly during its opening rounds.
Updated Broadcast Schedule for the Masters
For the 70th anniversary of televised coverage, the Masters will debut a main broadcast feed. Starting from 1 p.m. ET on Thursday and Friday, viewers can tune in on Prime Video before transitioning to ESPN’s coverage beginning at 3 p.m. ET. This marks a shift from the previous years, where coverage did not commence until the afternoon.
A New Era of Coverage
- First main broadcast feed at 1 p.m. ET on Prime Video for first two rounds.
- ESPN takes over coverage at 3 p.m. ET.
- Augusta National Golf Club has historically embraced technology in broadcasting.
Over the years, spectators have been accustomed to a comprehensive viewing experience offered by tournaments, particularly through platforms like PGA Tour Live. Most PGA events typically start their coverage around 7 a.m. ET. However, during the Masters, fans will still experience a five-hour wait from the first tee shot to the main feed’s availability.
The Masters’ Unique Approach
While the 1 p.m. ET start on Prime Video is an improvement, it reflects a broader strategic decision by Augusta National. By limiting access to the main broadcast, they create an aura of exclusivity around the event. This strategy has successfully maintained the Masters’ status as the most-watched golf major year after year.
Comparison with Other Golf Majors
The Masters employs a different television strategy compared to its counterparts:
| Tournament | Main Feed Start Time | Broadcast Channels |
|---|---|---|
| PGA Championship | 7 a.m. ET | ESPN+ |
| U.S. Open | 6:30 a.m. ET | USA Network |
| The Open Championship | 1:30 a.m. ET | Peacock, USA Network |
Each of these tournaments offers continuous main feed coverage throughout their events, setting them apart from the Masters’ selective broadcast schedule.
Conclusion
The decision to limit main feed coverage during the Masters is not due to a lack of capability but appears to be a carefully considered marketing strategy. As golf fans adapt to this traditional approach, even the modest increase in coverage hours is a welcome change. While they wait, enthusiasts may reflect on the charm of the Masters, a tournament that has long held a revered place in the world of golf.
