Microsoft Grows Xbox Game Pass Cloud Gaming Past 500 Million Users

Microsoft said xbox game pass cloud gaming helped push Xbox Gaming past over 500 million monthly active users by the second quarter of 2026. The company tied that scale to its “Any Screen” expansion, which now reaches PCs, mobile devices, smart TVs, and web browsers.

Xbox Cloud Gaming on mobile

About 87 percent of Xbox Cloud Gaming traffic in 2026 now comes from mobile devices. That puts smartphones and tablets at the center of the service, not living-room hardware.

U.S. consumers are also using native Xbox apps pre-installed on Samsung and LG smart televisions. That gives Microsoft a way to reach players without a console purchase or a separate device setup.

Asha Sharma and the mobile store

Asha Sharma is leading development of the Xbox mobile store. Microsoft is building a dedicated storefront for iOS and Android under her direction.

The store launch has been delayed by antitrust legal battles. Microsoft recently filed an amicus brief to argue for more open mobile competition, and the storefront is expected to be the main gateway for mobile-first users to reach the Activision Blizzard mobile portfolio.

Project Helix and console limits

Microsoft is also working on Project Helix, which aims to bridge console and PC gaming with high-end performance. The company is moving away from traditional console dependency while keeping the Xbox name as a single umbrella for its gaming efforts.

That shift leaves a practical split for players: the cloud push is already reaching mass scale, while the mobile store that could make that access easier is still stuck in legal delay.

The unresolved issue is timing for the iOS and Android storefront, which Microsoft has not tied to a release date in the facts provided.