Klaviyo Expands Canva Integration as 1 in 5 Customers Connect

klaviyo expanded its Canva integration, letting marketers design campaigns in Canva and then execute, segment, and automate them inside Klaviyo. More than 1 in 5 Klaviyo customers are already connected to Canva. That gives the update immediate reach among a large existing base, while also testing whether design and campaign operations can hold together in one workflow.

Klaviyo and Canva

The expanded integration keeps the creative step in Canva and the operational steps in Klaviyo. For marketers, that means campaign assets do not have to move through separate tools before segmentation and automation happen.

Klaviyo’s share price closed at $19.89. The stock posted a 30 day return of 4.85%, a year to date return of 32.16%, and a 1 year total shareholder return of 34.66%. Those figures matter because the company is being valued alongside the product changes, not apart from them.

More than 1 in 5 customers

The Canva connection was already one of Klaviyo’s most widely used integrations before the expansion. That is the useful friction in this story: the company is not pushing a feature into a cold audience, but building on an existing pattern of use that already involves more than 1 in 5 customers.

The expanded workflow also fits with Klaviyo’s push into AI first products including Conversational Agent, Helpdesk, and analytics, which the article says broadens its addressable market beyond marketing automation into B2C CRM and customer service. The same article also flags higher infrastructure and messaging costs as a margin risk, and says newer AI products like Helpdesk and Customer Hub may fail to gain traction.

$32.90 fair value

Klaviyo last closed at $19.89 against a narrative fair value of $32.90, and the stock carries a value score of 5 with an estimated intrinsic discount of roughly 25%. The open question is not whether the integration exists, but whether the expanded Canva workflow drives enough deeper usage to justify that valuation gap.