Kim Petras releases Jeep before Detour album rollout
kim petras released Jeep today, pairing the single with a music video ahead of her upcoming album Detour. The release gives the project an early visual identity, with director Leonie Miller-Aichholz building the clip around an Americana Tumblr fantasy rather than a glossy pop setting.
Leonie Miller-Aichholz in Paris
Miller-Aichholz shot the video between rural France and a deliberately unglamorous Paris apartment, choosing two locations to avoid the city’s usual luxury shorthand. She said Kim told her a story about going on a date with an American guy, getting into his truck and saying, “nice Jeep,” before he got offended that she had gotten the brand wrong.
“Kim told me a story about going on a date with an American guy, and getting in his truck and saying ‘nice Jeep’, and him getting kind of offended that she got his truck’s brand wrong,” Miller-Aichholz said. That detail became the spine of a video that follows Petras and a love interest through clichés of a VSCO-filtered world, with Skippy Peanut Butter, Jeffrey Campbell Litas and colorful cigarettes folded into the frame.
Potato Europe and Tumblr logic
“I wanted to visualise the idea of young people being stuck in random towns, accessing the American Tumblr fantasy online and interpreting it in their own way,” Miller-Aichholz said. She described the landscape outside Paris as “Potato Europe,” a blunt contrast to the aspirational internet look the video is borrowing from.
The clip leans into that contrast with references to Marc Jacobs mouse flats, tinsel hair, Brandy Melville-style layering, pastel sunsets, festival wristbands and Froot Loops. Those details do the work of a budget line and a mood board at the same time: the video is not selling a polished pop fantasy so much as the way a highly specific online aesthetic gets rebuilt in real places.
Aaron on the balcony
Miller-Aichholz said her favourite shot was “Probably the balcony scenes where Kim is wearing the August Barron princess dress with the pink dip dye hair.” Aaron appears in those balcony scenes, which keeps the video anchored to a second on-screen figure even as the visual references pile up.
For listeners, the practical change is simple: Jeep is now out, and it arrives with a video that shows the world Petras is using to frame Detour. If the album follows this line, the rollout is leaning less on polish than on a specific, internet-trained image system that already feels more defined than a generic pre-album single cycle.
