Nate Bargatze Pushes $25 Nate Rate for The Breadwinner
Nate Bargatze is pushing theaters to sell lower-priced “Nate Rate” tickets for The Breadwinner, the comedy opening May 29. He said the move is meant to make the film more affordable for people who want to see it in theaters.
May 29 and the Nate Rate
“Hello, everybody! My movie The Breadwinner is coming out May 29 and I’ve got something very exciting that I wanted to let you know. So the Nate Rate is a special kind of lower ticket price because we want everyone to come out to this movie. This movie is for your grandparents, grandkids, aunts, uncles, friends, sister…anybody. Your dog. Cats I think will love this movie, specifically. Anybody that wants to come out, come out, use the Nate Rate,” Bargatze said in an Instagram video.
The pitch is practical as much as promotional. Bargatze, a comedian and the film’s star, is trying to lower the barrier for people who might otherwise skip a theatrical ticket, and he is doing it before opening day rather than after box-office numbers are in.
AMC and Cinemark pricing
AMC Theaters has agreed to sell tickets for matinee prices, while Cinemark may discount prices by as much as 25 percent. Pricing and availability will vary by location, which means the offer will not look the same everywhere.
That uneven rollout is the friction point. Theaters are not being told to use one national price, so the “Nate Rate” depends on the chain, the location, and the showtime a moviegoer picks.
Bargatze’s family-first release
The Breadwinner was based on a script Bargatze wrote with Dan Lagana and directed by Eric Appel. Nicole Brown said in 2025 that Bargatze wanted to make a film he could watch with his whole family, and the cast includes Mandy Moore, Colin Jost, Zach Cherry, Martin Herlihy, Kumail Nanjiani and Will Forte.
That setup gives the price push a clear business purpose: the film is being sold as a family movie, and the lower ticket offer is designed to match that audience instead of asking it to pay full price for a first-run comedy. If theaters keep leaning into the discount, the opening becomes a test of whether affordability can help a stand-up comic turn a personal project into a wider theatrical draw.
