Sam Battle lands Eurovision Live slot for Britain at 70th contest
Sam Battle is representing Britain at eurovision live for the 70th Eurovision Song Contest. The artist known as Look Mum No Computer did not arrive there through a long campaign or a record-label push. He got there after emailing the.
Battle said, "I didn’t really plan to do Eurovision at all," and described the moment as "It feels like a village battle of the bands, but international!" That is the right frame for a creator who built a cult following with music and esoteric technology and now has a much larger television platform.
email to Eurovision Live
Battle and his friend Johnny sent an email asking if there was any way they could get on Eurovision. The reply was simple enough to move the process forward: "Well this guy might be interesting …" Battle said he then took an afternoon to write a song after a few emails, which is a very short runway for a contest that usually turns selection into a formal campaign.
That route matters because it puts a niche maker into a mainstream broadcast without the usual filter of a chart run or industry rollout. Battle already had over 700,000 subscribers to his YouTube channel, where he built a following around turning old technology into instruments and other inventions, but Eurovision gives that audience a very different kind of scale.
Megadrone in Ramsgate
Battle’s work is tied to This Museum is (Not) Obsolete, a museum hidden away on a street in Ramsgate and open free for the public to grab and mess with the kit. He plays his prized exhibit, the Megadrone, in the museum, and the modular synthesiser made from 1,000 oscillators takes up an entire side of the space.
He said he had to find the Ramsgate site in order to complete the Megadrone, which makes the museum part studio, part archive, and part proof-of-concept. That background explains why his Eurovision entry feels less like a conventional pop selection and more like a live test of whether a retro-tech project can travel outside its own ecosystem.
Battle started dismantling electronics since before he could remember, and he threw himself into Look Mum No Computer after Zibra split up in 2016. Eurovision now puts that long-running habit in front of Britain, not just the people already following his museum, his Furby synth, or the rest of the project.
