Sofi Stock Price Slides 38% as 2030 Value Model Targets $43
SoFi stock price fell 38% this year even after a 2026 first quarter that delivered mostly outstanding results and a 100% increase in earnings per share year over year. For investors, that split screen means the selloff has pushed the shares down while the company’s profit trend and customer growth still point in the opposite direction.
SoFi's 35x earnings multiple
35 times trailing 12-month earnings was the market’s current valuation for SoFi, a level that already prices in a lot of growth for an all-digital bank built around one app. That multiple leaves little room for error, but it also gives a clean way to test what the stock could be worth if earnings keep rising at the pace the business has recently delivered.
160% was the rise in earnings per share from 2024 to 2025, and SoFi then doubled EPS again, up 100% year over year in the 2026 first quarter. Those gains came as the company kept setting a new record for customer add-ons in each of the past six quarters in absolute terms, showing that more users are taking additional products rather than stopping at the first one.
2026 first quarter and six quarters
Six straight quarters of record customer add-ons matter because they feed the cross-sell model: the more products members use, the more profit per customer can grow. SoFi’s product growth has accelerated further, which is the operating sign that the strategy is working rather than stalling out after the first wave of signups.
Three years is the span over which SoFi’s stock tripled, even with the current drop now included. That history is the friction point in the story: the shares have already rewarded long-term holders, but the latest 38% decline this year shows how quickly sentiment can reverse when the market resets what it is willing to pay for growth.
$43 in 2030
30% compound annual growth rate in earnings per share would lift EPS to $1.44 in 2030, and applying a price-to-earnings ratio of 30 would put SoFi’s stock price at about $43. That projection would leave the shares almost triple today’s price, so the model depends on earnings continuing to compound at a pace the business has already shown it can approach over shorter periods.
38% lower this year and still priced at 35 times earnings, SoFi leaves investors with a clear decision: pay now for a business that has posted repeated record customer add-ons and faster EPS growth, or wait for the stock to prove the growth can continue before the valuation catches up. The $43 target is not a promise; it is the math that follows if the company keeps delivering the earnings path already embedded in the model.
