Jess Bender is using Amazon Prime Day to buy satin scrunchies for her mom and Jade Leaf matcha for herself, while other Shop TODAY editors are posting the products they would actually spend on during the four-day sale. The picks run from hair accessories and brow products to noodles, a cleaning kit, wave spray and tinted moisturizer.
For Bender, the scrunchies are more than a gift. She said her mom is always looking for hair products that tame frizz, and she added that she has fallen asleep with one in her own hair each night for the last two years.
Jess Bender and Jade Leaf
Bender said the satin scrunchies should help prevent breakage in the long run. She also called Jade Leaf matcha a home staple, saying it nearly matches the quality she gets from her go-to cafes and saves her tons of money.
The shopping roundup is built around firsthand use, not generic recommendations. That gives readers a short list from editors who spend their time tracking deals and testing products, which is a different filter than a standard sale page.
Francesca Cocchi Zabloudil and Brow Wiz
Francesca Cocchi Zabloudil pointed to Brow Wiz as the clear winner among the products she has used to style and enhance her thick eyebrows. She said she tries to embrace her natural hair in the summer, and that the wave spray gives her a beachy look without adding weight or a crunchy texture.
She added that the spray smells incredible. The same roundup also includes a cleaning kit with one scrubbing brush and two new Magic Erasers, plus Emma Stessman’s interest in noodles because they are easy to dress up with veggies and protein.
Julie Ricevuto and SPF
Julie Ricevuto said she uses Prime Day to restock on favorites, including a tinted moisturizer that acts as a moisturizer, skin tint and SPF. That mix makes the editors’ list practical for readers trying to stretch one purchase across more than one need.
The commerce angle is part of the tradeoff here: the editors are sharing personal buys, but the story also says TODAY.com earns a commission when readers click or buy through its links. For shoppers, the useful step is to compare the editor picks against the sale price before the four-day event ends.
