Eugenie Bouchard has joined Sport’s Wimbledon team this year, adding a former Wimbledon finalist to the broadcast booth after she retired from tennis in 2025. The move places her back inside the tournament she once reached as a 20-year-old, this time as a pundit rather than a player.
2014 and 2019
In 2014, Bouchard reached the Wimbledon women's singles final at age 20, losing to Petra Kvitova. Her last main-draw appearance at Wimbledon came in 2019, and she later returned in 2023 for qualifying, where Greet Minnen beat her in straight sets. That arc gives Sport a recent competitor with deep tournament memory, not just a retired name on a panel.
2024 and 2025
In a 2024 podcast episode with Valeria Lipovetsky, she said, "Tennis, first of all, is a great sport for that sex appeal side" and added, "We’re wearing short skirts, we’re wearing tank tops. It’s fun to turn on the TV and watch that." She also said, "Right away I was able to get great marketing deals off the court."
That same public image sits alongside a harder sporting résumé: two Grand Slam semi-finals, a Wimbledon final, and a later move into pickleball. By 2025, she had retired from tennis and had already turned pro in pickleball in 2024, where she is 12th in the Professional Pickleball Association world rankings at the time of writing.
Raunchy photos in 2016
Earlier this year, Bouchard shared a number of raunchy photos as part of a look back to 2016, which keeps her profile tied to off-court branding as much as on-court results. That combination is exactly why her Sport role lands with extra weight: she brings tournament credibility, but she also arrives with a public discussion of sex appeal in tennis that not every former player would own so openly.
She told the Telegraph in 2019, "I think everyone cares what people think about them so saying: 'I don’t care about them at all' would be a lie," and later added, "Obviously I do care just like everybody else would. I also try to take it as a compliment because it means you’ve done something, stood up for something, created enough emotion for them to engage with you." For Sport viewers, the immediate takeaway is simple: she is now part of the Wimbledon coverage, but her exact punditry duties have not been set out here, so the role is being introduced before the full on-air split is shown.
