Kane Parsons’ Backrooms digital release begins on Tuesday, July 14, moving the film from theaters to premium video-on-demand after a run that changed A24’s business in one swing. The 20-year-old filmmaker’s movie is now set for home viewing without waiting for a subscription debut.
Backrooms will be available to buy for $24.99 and rent for $19.99, with Apple TV and Prime Video among the digital retailers carrying it. The film has grossed more than $360 million worldwide and more than $190 million in North America, giving A24 a home-release handoff from the top of the box-office chart rather than from a modest theatrical finish.
Kane Parsons and the A24 shift
Parsons made history as the youngest filmmaker to direct a movie that debuted at No. 1 at the domestic and global box office, and Backrooms opened with more than $81 million domestically. That scale explains why the PVOD rollout is arriving quickly: A24 can sell access to a film that already proved it can draw a wide audience before it reaches any subscription service.
Backrooms was adapted from Parsons’ YouTube series, and the film’s theatrical performance turned what began as an internet horror idea into one of A24’s most valuable titles. Chiwetel Ejiofor stars as Clark, a struggling furniture store owner, while Renate Reinsve co-stars as Dr. Mary Kline; the story follows Clark after he finds a hidden doorway leading to the Backrooms, and Mary as she enters the same dimension while trying to find him.
Apple TV and Prime Video pricing
The $24.99 purchase price and $19.99 rental set Backrooms up for immediate digital revenue while keeping the title out of a subscription bundle for now. That split gives buyers and renters access on the first day, but it also preserves A24’s option to move the film later if it chooses to open another window after the PVOD run.
A24 has not yet announced a subscription streaming release date for Backrooms, and there is no official word yet on a Blu-ray, DVD, or 4K physical release. For viewers, the practical choice is simple on July 14: buy it, rent it, or wait for a later streaming announcement that has not been made.
Before July 14, the only clear path to watch Backrooms at home is PVOD, and that makes the July 14 drop the first real test of how far A24 can keep monetizing a film that already crossed $360 million worldwide.
