Arch Manning's NIL valuation has taken a noticeable hit over the past year, falling $4.3 million in 12 months after his first season as Texas's starting quarterback.
According to NIL100, Manning's valuation started at $6.8 million heading into last season and is now listed at $2.5 million. The decline comes after a 2025 season in which Manning officially took over the Texas offense following Quinn Ewers' departure for the NFL Draft, then dealt with uneven results as Texas finished 10-3 and 6-2 in the SEC but did not reach the postseason.
Why the drop matters
Manning entered last season as a Heisman Trophy favorite, so the valuation shift reflects how quickly expectations can move in college football when a player becomes the focal point of a program. The article notes that his on-field struggles in 2025 contributed to the decline, even though he finished the year strongly.
In the final part of the 2025 season, Manning posted the highest Total QBR in the entire country and had a QBR of 91.9 or higher in four of his last five games. That late surge suggested the season ended on a better note, but it did not erase the broader impact of the year on his market value.
What he still has going for him
Manning still has endorsement deals with Google Gemini, Uber, Raising Cane's, Panini America, Red Bull, Vuori, Warby Parker and EA Sports. In March, he signed with Google Gemini, adding another major brand to a portfolio that already made him one of the most visible players in college football.
He also opened Texas's season last weekend against Texas State with a strong performance, going 20-of-27 for 305 passing yards, 4 touchdowns and 1 interception. That is the kind of start that can help steady the conversation, especially with 2026 shaping up as a make-or-break season for the Texas quarterback.
For Manning, the next step is simple enough: turn strong stretches into a full season. If he does that, the valuation conversation could change again quickly.
