Jordan Brand has chosen Ohio State wide receiver Jeremiah Smith as the face of its new 'Show 'Em' campaign, giving one of college football's most prominent players a central role in a major brand push.
The move is part of Jordan Brand's broader expansion into collegiate athletics, football, streetwear and international markets. In that sense, Smith's selection fits a larger strategy rather than standing alone as a one-off endorsement. It also reinforces how strongly the brand continues to connect its message to the Michael Jordan era.
What the campaign means
The 'Show 'Em' campaign gives Jordan Brand another way to reach college athletes and fans at a time when player marketing has become a bigger part of the sports business. For Smith, it is another sign of how quickly his profile has grown since arriving at Ohio State University.
The article that reported the move said Jordan Brand's language around the campaign echoes rhetoric that dates back to the Michael Jordan era. That history matters because it shows the brand is not just selling product, but also tying current college marketing to the same competitive identity that has defined Jordan Brand for years.
For readers following Jeremiah Smith NIL updates, the key takeaway is simple: Jordan Brand has made him the face of a new campaign, and that places him among the most visible college football athletes in the brand's current push.
