Walmart Black Friday 2026 now runs as three separate holiday shopping events from Nov. 12 through Dec. 2. The first window starts with Early Black Friday Deals, and the earliest access goes to Walmart+ members before the offers open more broadly.
Walmart announced the schedule on Monday, Oct. 26, calling it "three major holiday shopping events." The first event runs Nov. 12-15, followed by regular Black Friday deals from Nov. 23 to 29 and a Cyber Monday event from Nov. 30 through Dec. 2.
Walmart+ access on Nov. 12
For Early Black Friday Deals, Walmart+ members get early access to hot Deal drops on Nov. 12 at 12:01 a.m. EST online and at 6 a.m. local time in stores. The event opens to all customers on Nov. 13, so the first day is split between a member-only start and a wider release the next day.
Walmart set a similar pattern for the regular Black Friday period. Walmart+ members get earlier access to special deals on the first day of that event, while all customers can shop the offers beginning Nov. 24.
Black Friday and Cyber Monday
The Cyber Monday event begins at 12:01 a.m. eastern on Nov. 30 on Walmart's website and runs through Dec. 2. Walmart framed the schedule around shoppers' price sensitivity, saying 60% say the price of gifts and holiday purchases affects how they feel about the season, while 70% say lower prices would make holiday shopping easier.
That makes the rollout less like one weekend sale and more like a staggered release of access. Walmart is stretching holiday discounts across nearly three weeks, and the first chance to buy some items still belongs to members before the wider launch reaches everyone else.
Walmart and Amazon tools
Walmart also said customers can now get combined Walmart+ and Sam's Club Plus memberships, and it has introduced tools that let customers authorize AI agents to shop on their behalf with spending limits and separate purchase records. Those additions sit alongside the holiday schedule as part of how Walmart is organizing access, membership and checkout for the season.
For shoppers, the practical move is simple: mark the three dates, decide whether Walmart+ access matters for the first drops, and check the first-day timing before the wider releases on Nov. 13, Nov. 24 and Nov. 30.
