When Is Amazon Prime Day 2025? Your Complete Guide to Prime Day Deals & Amazon Prime Deals — Dates, Tips, and What to Expect This Year
Amazon Prime Day has become one of the most anticipated shopping events in the world, rivaling even Black Friday and Cyber Monday in popularity. For 2025, Amazon is expanding the celebration to four full days of nonstop offers, exclusive product launches, and record-breaking discounts for Prime members. Here’s everything you need to know about this year’s mega sale, including the confirmed dates, top deals, and expert tips to help you shop smarter.
When Is Amazon Prime Day 2025?
Amazon has officially confirmed that Prime Day 2025 will run from July 8 to July 11, starting at 12:01 a.m. Pacific Time and ending at 11:59 p.m. on July 11. This marks the first time the event has been extended beyond the traditional two-day format, giving shoppers four full days to enjoy exclusive discounts.
For those who miss the July deals, Amazon has also announced the Prime Big Deal Days for October 7–8, 2025, an additional sales window designed to kick off the early holiday shopping season.
| Event | Dates | Duration | Key Highlights |
|---|---|---|---|
| Amazon Prime Day 2025 | July 8–11 | 4 days | Early access, hourly lightning deals |
| Prime Big Deal Days 2025 | October 7–8 | 2 days | Early holiday and tech offers |
Why Amazon Prime Day 2025 Is Bigger Than Ever
This year, Amazon is betting on a longer format to ease shopping pressure and spread out demand. Extending Prime Day to four days allows customers to browse calmly without racing against the clock, while also helping Amazon manage its enormous inventory more efficiently.
The event will feature the new “Today’s Big Deals” hub, highlighting fresh offers every day on major brands. Expect discounts across electronics, fashion, beauty, and home categories—many refreshed daily to keep the excitement going.
Industry experts predict that Prime Day 2025 will set new sales records, with shoppers expected to save billions across more than 35 product categories. Analysts say the extended schedule could make this Amazon’s most profitable Prime Day yet.
Best Early Prime Day Deals to Watch Now
Amazon has already launched early Prime Day deals, giving Prime members a sneak peek into what’s coming in July. These early offers include up to 80% off select items, especially in tech and home essentials.
Some early highlights include:
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Apple AirPods Pro (2nd Gen) at record-low prices
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UGG boots and Levi’s apparel at 50–70% off
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Smart TVs and laptops discounted by as much as 40%
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Amazon devices like Echo, Fire TV, and Kindle up to 60% off
Shoppers can expect similar or even better prices when the main event begins on July 8.
How to Prepare for Amazon Prime Day 2025
To make the most of the event, here are a few practical steps every shopper should take:
1. Ensure You’re a Prime Member
Prime Day deals are exclusively for subscribers. New users can take advantage of Amazon’s 30-day free trial to access all Prime Day discounts. Students also receive discounted memberships with full access to the event.
2. Set Alerts and Wishlists
Add your favorite products to your Amazon wishlist and enable deal notifications. This ensures you’ll be alerted the moment your selected items go on sale. The “Today’s Big Deals” page will also showcase flash sales refreshed hourly.
3. Compare Prices Before Buying
Even during Prime Day, not all discounts are equal. Price-tracking tools such as CamelCamelCamel or Keepa can help you verify real deal value. Many retailers like Walmart and Target launch their own competing sales, so it’s worth comparing offers across platforms.
4. Stay Alert for Scams
Fake websites and phishing scams often surface during major shopping events. Always double-check URLs and ensure you’re buying from the official Amazon domain. Never click on unsolicited links claiming to offer “Prime Day exclusive deals.”
Categories with the Biggest Discounts
Prime Day 2025 will feature deals across nearly every department, but some categories consistently see the steepest price cuts:
| Category | Expected Discount Range | Top Brands & Products |
|---|---|---|
| Tech & Electronics | 30%–70% off | Apple, Samsung, Sony, HP |
| Home & Kitchen | 25%–65% off | Dyson, Instant Pot, Shark, iRobot |
| Fashion & Beauty | 40%–80% off | Levi’s, UGG, Coach, L’Oréal |
| Amazon Devices | Up to 60% off | Echo, Fire TV, Kindle, Ring |
| Subscriptions & Digital | 3 months free or 50% off | Kindle Unlimited, Audible, Amazon Music |
What’s Coming in October: The Prime Big Deal Days 2025
After July’s shopping rush, Amazon will return with another sale — the Prime Big Deal Days on October 7 and 8, 2025. This fall event will spotlight early holiday gifts, home décor, and tech gadgets ahead of Black Friday.
Amazon also plans to integrate Rufus, its AI-powered shopping assistant, to make personalized recommendations and help users find the best deals faster. This feature is expected to play a major role in simplifying product discovery during the October event.
Final Thoughts
With its expanded four-day format and a follow-up event in October, Amazon Prime Day 2025 promises to be one of the most exciting and rewarding online shopping experiences yet. Whether you’re hunting for new tech, home upgrades, or fashion steals, this year’s Prime Day Deals and Amazon Prime Deals are shaping up to be the best ever.
