Albertans Vote in Tournament to Choose New License Plate Design
Albertans are invited to cast their votes for a new license plate design, with eight different options available. The provincial government announced this initiative, which will roll out next year, during a news conference held on Wednesday. Each design will prominently feature the slogan “Strong and Free,” reflecting Alberta’s motto.
Voting Details and Timeline
Residents can participate in this unique tournament-style voting process through a dedicated page on the province’s website. Voting is open until November 5. The designs showcase a variety of landscapes, including iconic Alberta imagery such as mountains, pumpjacks, and cowboys.
Significance of the Motto
Premier Danielle Smith emphasized the importance of the motto, highlighting its connection to Alberta’s identity and Canada’s national anthem. The phrase “fortis et liber,” which means “strong and free,” has been part of Alberta’s coat of arms since 1980. This integration of the motto into the new license plates represents Alberta’s strong positioning within Canada.
Design Features
The chosen designs aim to celebrate Alberta’s natural beauty and cultural identity. Both Premier Smith and Service Alberta Minister Dale Nally faced inquiries regarding the potential for political motivations behind the use of the motto. They clarified that “Strong and Free” represents a neutral sentiment that resonates with Alberta’s heritage.
Cost and Implementation
- The anticipated costs for implementing the new license plates range between $25,000 and $50,000.
- The funding will be sourced from the current budget without needing additional allocations.
- Current license plates, which display “Wild Rose Country,” can still be used as long as they are in good condition.
Options for License Plate Replacement
Albertans interested in acquiring one of the new designs will have two options:
- Pay a $28 fee to replace their current plates.
- Receive a new plate during their vehicle registration renewal at no added cost.
As the deadline approaches, residents are urged to participate in this democratic process to shape Alberta’s new license plate design, marking a new chapter in the province’s representation.
