$1,500 Tickets, $10 Pop: The Cost of Being a Jays Fan

The excitement surrounding the Toronto Blue Jays is having a profound impact on local businesses and fans alike. As the team advances in the playoffs, both small businesses and large-scale enterprises are feeling the uplift.

The Economic Impact of Blue Jays Playoff Fever

Troy Burtch, a former Orillian and senior manager at Great Lakes Brewery, has witnessed the effect firsthand. “This has been tremendous for small businesses at a time when it’s been really needed,” he remarked. Burtch has invested over $250 in Blue Jays merchandise, reflecting the increased enthusiasm among fans.

Increased Sales for Local Businesses

Burtch also noted a 10% rise in beer sales at his brewery compared to last October. As more fans gather at bars and restaurants, the demand for kegs has surged.

• Players in the Local Economy:
  • Restaurants are experiencing heightened customer flows.
  • Hotels report increased occupancy rates, especially around game dates.
  • Merchandise sales at local shops have spiked.

Pricey Tickets and Game Day Experience

As the excitement builds, ticket prices are soaring. For the recent Game 7 of the American League Championship Series against the Seattle Mariners, resale tickets on StubHub ranged dramatically. Premium seats hit prices above $1,500, while upper deck tickets went for around $345.

Je Ho Cho, a young fan, could only afford a $200 ticket to Game 6, which he purchased from a friend. He described the atmosphere as electric, despite skeptics describing baseball as boring.

Game Day Spending Overview

• Common Expenses:
  • Team caps: approximately $50.
  • Soda: around $10 at the venue.
  • Popcorn and drinks: approximately $25.

Victoria Tam, another local attendee, shared her experience of dining out before attending a game. She spent $90 at a sushi restaurant and made additional purchases at the game for herself and a friend. “You see everyone else around you eating and drinking, so you’ll feel inclined to join in,” Tam explained.

Increased Hotel Occupancy Rates

Traveling fans are also contributing to the local economy. Data from Destination Toronto indicates a 22% rise in hotel occupancy on October 5, coinciding with the Jays’ game against the New York Yankees. The previous day saw a 6% increase in hotel bookings.

Kelly Jackson, vice-president of Destination Toronto, stated that the Blue Jays indeed represent “Canada’s team,” drawing fans from across the country. The influx of out-of-town visitors benefits not only hotels but also nearby restaurants and transportation services.

Restaurants like Toby’s Pub & Eatery near Kensington Market have responded positively. Staff member Michelle Silva noted a significant uptick in customers during game nights, especially after Jays victories, leading to celebratory sales.

The surge in Blue Jays enthusiasm is reshaping Toronto’s economic landscape, benefiting a wide range of local businesses as fans show their support.