Mini Cans and Premium Drinks Drive Coca-Cola’s Q3 Boost Amid Tepid Demand

Coca-Cola has reported a boost in its third-quarter performance, driven by strong sales of premium beverages and mini cans. This comes despite tepid demand across the U.S. and other markets. The Atlanta-based beverage giant highlighted a split in consumer behavior, with higher-income groups leaning towards more premium products while lower-income consumers are facing financial pressure.

Coca-Cola’s Financial Highlights

During a recent investor conference call, COO Henrique Braun emphasized the company’s strategy to enhance affordability by introducing smaller package sizes. This includes the rollout of 7.5-ounce mini cans, available at North American convenience stores starting January 1, with a retail price of $1.29.

• Organic revenue increased by 6% to reach $12.41 billion for the July-September period.
• Unit case volumes globally rose by 1%, following a decline of 1% in the previous quarter.
• Prices grew by 6%, influenced by the beverage mix sold.

Performance by Segment

Performance varied across regions. North American and Latin American case volumes remained flat, while Asian volumes decreased by 1%. In contrast, the Europe, Middle East, and Africa region saw a 4% rise. Coca-Cola Zero Sugar experienced notable growth, with global unit volumes up by 14%. Additionally, both Diet Coke and Coca-Cola Light saw a 2% increase in sales.

Profit and Forecast

The company’s net income surged by 30%, totaling $3.69 billion, and adjusted earnings per share reached 82 cents, exceeding analyst expectations of 78 cents. Coca-Cola reiterated its full-year guidance, anticipating organic revenue growth between 5% and 6% and adjusted earnings per share growth of 3%.

Strategic Moves in Africa

Coca-Cola announced plans to refranchise its bottling operations in Africa as part of a broader strategy. They have agreed to sell a 75% controlling interest in Coca-Cola Beverages Africa to Coca-Cola HBC AG for $2.55 billion. This deal is anticipated to close by the end of 2026. Coca-Cola will maintain a 25% stake in the bottling operations, which is the largest on the continent, covering 14 countries and accounting for 40% of the company’s product volume in Africa.

CEO James Quincey remarked that this transaction, along with a similar initiative in India, signifies the final stages of a bottler refranchising plan initiated a decade ago. This change aims to empower bottlers to focus on manufacturing efficiencies while Coca-Cola can concentrate on brand development and innovation.

As Coca-Cola adapts to market conditions, it remains ahead of its competitors, including PepsiCo, which faces pressure from activist investors concerning its North American bottling strategy.